The Procurement and Sourcing Institute of Asia
(PASIA) is a regional procurement and sourcing
association that networks senior level executives in
charge of managing spend in the company through
procurement and sourcing strategies that impacts their
corporate bottomline. PASIA provides the venue for the
best and the next practices in supply management
within the Asian context. It is a unique network that
leverages across countries in the Asian region and
tackles strategic procurement and supply management
issues. It is a non-profit, non-stock organization
based in Asia that aims to become a community of
procurement, finance, manufacturing, IT and C-level
executives addressing the needs and concerns of supply
management in Asia.

Past Events

Oil and Gas Procurement 2009

Optimizing procurement processes and strategies to effectively minimize costs

14 – 17 June, 2009 · Millennium Hotel, Abu Dhabi, UAE

International Summit: 15-16 June 2009

Interactive Workshops: 14 & 17 June 2009


The recent changes in the market have  led to an increased pressure on procurement departments to dramatically cut costs in order to maintain profit margins.  Now in its third successful year Oil & Gas Procurement 2009 will once again feature practical case studies, expert presentations, interactive workshops and panel discussions that will help you cut costs to maintain profit margins.

Oil and Gas Procurement 2009 is endorsed by The Procurement and Sourcing Institute of Asia (PASIA), who are also running a workshop on Recession Management. The panel of expert speakers from the top Oil & Gas companies includes:

Ahmed Al-Sibani, Head of Procurement, Oman Refineries and Petrochemicals Company

Gary Gribben, E-Procurement Project Manager, BAPCO

Ph D J. Samuel Armacanqui, Head ESP Contracts, Petroleum Development Oman

Rakesh Edavalath, Supply Chain Manager, Crescent Petroleum

   And many more…


Supply Chain Risk Management Workshop

22 – 23 June 2009, Hong Kong

25 – 26 June 2009, Singapore

This intensive 2-day workshop on “Supply Chain Risk Management” has been designed to equip you with valuable skills on recognising, measuring and mitigating risks in your supply chain. Glean insights and techniques on how to build a risk management strategy, formulate a risk management process, address potential risk challenges in this downturn and manage contractual issues. Evaluate risks pertaining to international trade, develop a business continuity plan to control and mitigate risks and entrench a risk awareness culture in your organisation. Gerry will lead you to discuss supply chain vulnerabilities and provide you with principles and actions that can be taken to counter these vulnerabilities, which are especially crucial in today’s economic downturn.

Contact: Ms. Lorraine Tiang

Tel : 65 6372 2201 Fax: 65 6227 1601

Email : lorraine@conferences.com.sg

PDF Brochure



Strategic Procurement for Oil and Gas

28th – 29th July 2009

Kuala Lumpur, Malaysia 

Strategic Procurement for Oil & Gas focuses on the issues around the management of oil and gas projects in the economic downturn by featuring presentations from experts in the field around strategic sourcing, supplier relationship management, and best practice contract risk management. The programme will feature numerous leading case studies and insights from across the oil and gas industry, with particular attention paid to cost management and operational efficiency in the downturn.

Don’t miss this exciting interactive event format including leading edge case studies, panel discussions, and mini workshops throughout the two days!

For more details, please contact:

Ms Tham Ruoh Yi at ruohyi.tham@ibcasia.com.sg

Tel (65) 6835 5109 or (65) 6732 1970



"Getting Back on Top" ACTE Asia-Pacific Education Conference in Singapore.

The Association of Corporate Travel Executives (ACTE) is a regional conference addressing the sourcing and management of essential mobility services, in particular corporate travel and alrernatives to travel. The conference will be held from 12-13 August at The Ritz-Carlton Millenia Singapore which will be attended by senior travel procurement and corporate travel managers from over 14 countries.

PASIA members receive a discounted conference registration starting from USD 160 for one day and USD 250 for two days. For details go to http://www.acte.org/content/ASPAC_09/Conference_Home 


Strategic Logistics, Warehousing and Distributions

17-18 August 2009, Crowne Plaza Mutiara, Kuala Lumpur, Malaysia

It’s hard not to be concerned about the state of economy today if you’re involved with logistics, distribution and warehousing. Every day there seems to be more bad news churning out of the media that could negatively impact your organizations, job functions and ultimately careers. This news also severely undermines even the best-laid business plans. There are considerable challenges facing logistics practitioners and they need to have a solid track record of innovation and creativity when times get tough. If you stay the course and remain committed to your objectives, you can and will overcome the current marketplace difficulties, and possibly achieve entirely new thresholds of efficiency and productivity.

This 2-days conference on Strategic Logistics, Warehousing and Distribution organized by Asia Business Forum is an exceptional event will ensure that the participants learn and understand the latest strategies, techniques and methods in strategic logistics management and effective distribution and warehousing strategies. This conference is highly practical with an emphasis of developing concept, techniques and principles as well as being able to apply what was learnt to practice in your organisation. 

Call us at (603) 2070 3299 or fax your registration to (603) 2070 3369 or email to puvanes@abf-asia.com to reserve your place today


Strategic Procurement for Public Sector

26-27 August 2009

Conrad Centennial Hotel, Singapore 


We are pleased to inform you of an upcoming conference on Public Sector Procurement and Contracting which will be held on the 26-27th August 2009 at Conrad Centennial Hotel, Singapore. We would like you to be the first to know about this conference which is specially designed for you. It addresses pressing issues in Public Procurement and will help you to move forward in a changing Public Sector environment. You will get to hear case studies and best practices shared by our array of international speakers from both the Public and Private Sector. What can be more timely than having a Public Sector Procurement conference in the midst of an economic crisis, where you can bring back effective and immediate solutions to your organizations and implement appropriate strategies for your procurement department.




Event Date: 28-29 September 2009

Location: Barcelona, Spain

Falling oil prices have reversed the industry’s procurement and supply chain conditions of just a year ago – but have you responded to the changing market and economic situation and modified your practices accordingly? Join this marcus evans forum now in its 3rd year and learn from peers in the industry about what they are doing to still ensure effective procurement management despite the tougher times being faced.

For further information please get in touch with Sumreen Rizvi. Remember to quote PASIA for your special discount! SumreenR@marcusevansuk.com


Marketing Supply Chain Institute

With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they source, manage and align vendors, suppliers and service providers on all levels. A significant percentage of spend is allocated for media insertions, trade shows and events, as well as physical goods such as packaging, documentation, sales collaterals, catalogs, premiums, signage, and channel merchandising materials, which frequently have to produced in large volumes, warehoused and shipped globally contributing to a company’s carbon footprint.

The Chief Marketing Officer (CMO) Council is looking to drive best practices and thought leadership in marketing supply chain management worldwide by launching the Marketing Supply Chain Institute.  The first initiative of the Marketing Supply Chain Institute is “Define Where to Streamline”, a global survey to benchmark the state of marketing supply chain management practices and analyze the business benefits, productivity gains and risk reductions to be achieved.


SCM Logistics World 2009

5-8 October 2009

Raffles City Convention Centre, Singapore


SCM Logistics World 2009 will engage leading manufacturers, logistics and supply chain executives, academics and consultants to discuss real challenges, real issues at a time when the world is facing one of the worst economic recession in history. To ensure comprehensive coverage of different challenges faced by different industries, SCM Logistics World 2009 will host 4 industry-focused conferences covering key verticals- Retail and CPG, Chemical, High-Tech and Aviation. More than 400 senior level supply chain and logistics industry participants will convene to discuss, share and learn best practices and solutions to find the right SCM model to face current and future challenges.

Contact Person: Chua Yee Ling

Telephone: +65 6322 2757

Email: yeeling.chua@terrapinn.com


Public Sector Procurement

October 7 – 8, 2009

Grand Millennium Hotel, Kuala Lumpur, Malaysia

This conference aims at providing an ideal opportunity for key stakeholders and suppliers to government to identify and discuss emerging issues, trends and opportunities. Led by an international panel of experts in government procurement, this 2-day Conference will provide a deeper understanding on the key elements of the government procurement processes for better efficiency, reliability and credibility in an effort to move the public sector in Malaysia as a customer of choice. Attend this conference to gain strategic insights on how to further improve your operations and also learn how to enhance integrity and transparency in government procurement processes.

For more details please contact:

Weny Thong

Asia Business Forum Pte. Ltd.

3 Raffles Place #08-01

Singapore 048617

Tel. # : 65-65368676

Fax # : 65-65364350

Email Ad.: weny.thong@abf.com.sg

Website: http://www.abf-asia.com


World Secure Food Chain Asia- Asia’s definitive event  where top food & beverage processors and retailers meet legislators, ingredient and additive suppliers, distributors, supply chain and risk consultants, and other solution vendors to discuss strategies in improving and safeguarding product quality and safety throughout the entire food supply chain, at a time where rising food scares and contaminations are under the spotlight and cause great concern globally from government, regulators and consumers. 

Decemeber 2 – 3, 2009

Harbour Grand Hotel, Hong Kong

  • LEARN new regulatory development in  US, EU and Asia to address food safety and quality issues
  • HEAR first-hand information from top global and regional F & B companies on innovative sourcing and supply chain management strategies to ensure 100% safe food products
  • DISCOVER new technologies and proven solutions to safeguard food safety at every stage of the supply chain
  • IDENTIFY effective strategies and approaches on how to protect your brand in the midst of food contamination crisis
  • MEET & NETWORK with top industry leaders, senior government regulators and leading solution providers to discuss solutions and expand your business

For more details, please contact:


Conference Director

Terrapinn Pte Ltd

1 Harbourfront Place

#18-01 Harbourfront Tower One

Singapore 098633

Tel:        +65 6322 2791

Fax:       +65 6271 8920

Mobile:   +65 9735 7090

Email:    philip.parba@terrapinn.com

This conference brings you case studies and top industry insights on tackling your biggest challenges. Attending will answer all of your top priority questions and will provide you with a wide platform of practical solutions to choose from.

Learn from Greg Mckenna from Venture Production and Bob Dunsmore from Subsea7 whose cooperation has just been awarded for supply chain business innovation so they will have some great advice for you. Hear their case study and find out how you can accelerate your delivery and maintain the quality of goods.

Norman McLennan from Oil and Gas UK will also be there to facilitate your discussions and help you develop a network of professional contacts. BP, Statoil Hydro, Apache Corporation, Technip, Baker Hughes


To register call Customer Services on

+44 (0)207 369 9300 or email enquire@iqpc.co.uk.

Please quote PASIA for receive your booking discount


Supplier Cost Analysis & Management

Marcus Evans provides a two-day training event that will be held in Singapore on the theme “Supplier Cost Analysis & Management” on 27 & 28 April, 2009. The trainer for this event is Mr. Rick Kovac a Senior Consultant from the Logistics Bureau (USA) Limited. Rick Kovac has more than 26 years of operational logistics management and consulting experience, and has worked for large major multinational companies such as McDonald’s, Subway Sandwiches, YUM! Brands, Minor Food Group (Swenson’s, Sizzler, Dairy Queen and Burger King) and the Australian Government as MacDonald’s , Subway, Yum! and Minor Food Group. He has also many years of experience at senior management levels in various different countries. The Asian-Pacific market is a growing and dynamic one that multinational companies cannot afford to either ignore or mishandle. Cultural nuances and a fast-changing market landscape create many challenges for companies operating in the region. Strategic Procurement is and will remain a key issue as companies expand into geographically and economically diverse regions facing challenges in strategic procurement. Singapore being the economic powerhouse of South East Asia is the ideal location for this event. Surrounded by manufacturing hubs like Indonesia and Malaysia, the procurement function is essential for all companies in various industries that require to source for supplies, raw materials, goods and services at a cost effective price.

* All PASIA members are entitled to a discount of 10%, please register with Ms. Alexis Nair and quote PASIA. *

For further details, registration and brochures, please contact:

Ms. Alexis Nair

Tel No: +603 2723 6713

Fax No: +603 2723 6699

Email add: AlexisN@marcusevanskl.com


Marcus Evans’ Inventory Planning and Control

19th & 20th April 2009, Dubai, UAE / 22nd & 23rd April 2009, Kuala Lumpur, Malaysia

Inventory Management is the bread and butter of diverse industries; it is the main way for companies to retain a high profit margin by minimizing costs. Still, many companies suffer from several, apparently conflicting, inventory problems. The inventory problem is real and requires a solution. This 2-day professional training is designed for people who want to take an aggressive, hands-on approach to deal with their inventory challenges.

* All PASIA members are entitled to a discount of 10%, please register with Ms. Ng Yoong Hui and quote PASIA.

For further information and brochure(s), please contact:

Ms. Ng Yoong Hui

Tel No: +603 2723 6798

Fax No: +603 2723 6699

Email add: YoongH@marcusevanskl.com


Practical Methods to control inventory and reduce operating costs while improving the Efficiency of the Warehouse

As professional warehouse managers in today’s rapidly changing business environment, it is important that we continually ‘acquire’ knowledge of the emerging new technology and operational techniques. It is even more important that we know how to ‘apply’ this knowledge.

Companies that make the best use of the basic principles of planning and managing warehouse operations have a competitive advantage. Companies that make the best use of the basic principles of planning and managing warehouse operations have a competitive advantage.

Therefore, UNI is proud to organize:

Effective Warehouse Management

30th – 31st March 2009


This Masterclass on “Effective Warehouse Management” is designed to bring the seasoned practitioner up to date as well as to open the eyes of new warehousing managers to a wide potential of savings and profits.

For enquiries, feel free to contact:

Jennifer Ng

Email: Jennifer.n@unistrategic.com with the subject title“EWM – PASIA”

Tel: +65 6825 9630

Fax: +65 6776 2120


Offshore Drilling Asia

8 March 2009, Pre-summit golf and networking dinner

9 – 10 March 2009, Main summit

11 March 2009, Post summit

Braving new challenges & isolating solutions for drilling, financing & competent waste management in deeper waters

Whether you belong to asset management, procurement, finance or the operations department; be part of the largest one-stop program for all drilling professionals in Asia and identify the biggest challenge to date – maximizing profits despite sliding oil prices. With rock bottom oil prices, find out why operators like Petronas, Saudi Aramco, Reliance Industries and more are not hesitating to venture into the deeper unknown. Making mistakes and delaying your E&P activities will cost you millions. Take action now and reserve your seats today. Registration is easy, simply email your details to enquiries@strategicbiznet.com.

Call (65) 6344 3206.



March 24 – 25 Singapore

7th annual Shared Services & Outsourcing for HR 2009 is packed with latest information presented by leading multinational and regional companies who have embarked on the journey to enhance and upgrade their HR Shared Services processes and service delivery models. Please view the attached draft agenda for information on what is going to be covered at this must attend event.

We take our reputation as the Asia’s leading HR Shared Services & Outsourcing Conference very seriously! This is why we would like to share with you some of our program and content innovations as we celebrate the launch of our 7th Annual Conference:

BIGGER! Benefit from an expanded faculty of experts with over 35 speakers from at least 11 countries

BIGGER! Enjoy a choice of 4x Conference Streams to match the experience and maturity of your HR Shared Services

NEW! Take part in our 4x Industry Round Tables – join a stimulating discussion with your peers

NEW! Create your own conference agenda by voting for the issues that keep you awake at night

NEW! Participate in our interactive speed networking session – meet more than 100 practitioners in 35 minutes!

Visit www.ssohr.com for more details.


Lean Logistics & Distributions

Proudly supported by PASIA, Marcus Evans brings to you the Lean Logistics & Distribution two days conference. Lean Manufacturing is a philosophy of eliminating non-value-adding operations, equipment, and resources. Therefore it’s a perfect topic at the moment as almost all industries are badly affected by current recession and looking forward for cost saving in order to stay alive in business. This method would be perfect way to cut down the ‘fat’ in almost all industries and making them ‘lean’ in order to be more productive, active and resourceful.

Lean does not apply to just manufacturing processes alone, it’s fundamental idea could be applied globally for various industries e.g. banking or financial services, healthcare, oil and gas etc.

The benefits of attending includes below:

  • Improving customer service and profit with simplified, continuous and improved Lean process.
  • Developing advanced leadership role with Lean to achieve world-class reputation.
  • Acknowledging and benefiting from the importance of Lean tool integration for value enhancement.
  • Maximising productivity and performance levels of Logistics and Distributions with Lean.
  • Establishing the role of Lean for regional Synergies.

* All PASIA members are entitled to a discount of 10%, please register with Ms. Alexis Nair and quote PASIA. *

For further details, registration and brochures, please contact Ms. Alexis Nair at

+603 2723 6713.

email AlexisN@marcusevanskl.com


As we experience global predicament, business sectors are seeking cost effective yet strategic ways to cope with tight market competition. Procurement and supply chain has always been a challenge for organizations in determining profit and loss. Therefore, Strategic Procurement Asian Forum 2009 will sight latest trends and issues required to make your procurement process a contrivance for success. With seasoned international procurement experts, intensive program research addressing crucial areas in procurement, perceptive practical adaptation and more, this Ahrals conference will give Asian market players a good opportunity for networking with your peers and potential clients adding value to your organization! Strategic Procurement Asian Forum 2009 is an event that you cannot miss as it will undertake topics in the whole procurement process giving you knowledge even on the derelict areas of procurement. Whether you are a small or multinational organization, this conference will give a gist on the actual procurement industry all across Asian region. Improving procurement knowledge, enhancing company’s profitability, helping you save cost and updating you on the latest trends.

For further details, please contact:

Ms. Sadah Rahsik Khan

Tel: (65) 63912911

Email: Sadah@ahrals.com



Supply Chain Management (Strategic, Planning and Operation)

14-16 January 2009, Kuala Lumpur

A “MUST” attend 3 days comprehensive course ensuring you get the most out of your investments through successful procurement strategies, resourceful spending, and enhanced supply chain management. Supply chain management – Strategy, planning and operation by Dr. Graham R. Smith(Supply chain expert), has the essential insight in how to design distribution network, planning and managing inventories, sourcing, logistic and pricing products, how IT and E-business plays its role in supply chain. A good, comprehensive understanding of supply chain management can help you to secure resource and launch new projects!

*15% discount for PASIA member, please quote PASIA upon registration.*

Tel: (65) 6506 0965.

Fax: (65) 6749 7293.



SCMLogistics World is the ultimate knowledge and networking platform for
Asian and global logistics & supply chain practitioners from the
manufacturing industry. For 2008, the theme of the conference is "Perfect
Fit", in response to the needs of manufacturers based in the Asia Pacific to
customise their supply chain strategies and approach to an incredibly
diverse marketplace. At SCMLogistics World 2008, you will get to hear from
the leaders of lean and agile supply chain organisations on how they’ve
conquered market challenges and achieved amazing results.

For further inquiries you may email Chua Yee Ling at yeeling.chua@terrapinn.com


Advanced Procurement Negotiations Workshop

20 – 21 Oct 2008, Singapore

23 – 24 Oct 2008, Hong Kong

This 2-day interactive workshop on Advanced Procurement Negotiations is designed for senior-level supply chain professionals who desire to expand their effectiveness and learn new techniques to improve on their Planning, Preparation, and Execution activities related to high-dollar negotiations with suppliers. Consisting of in-depth explorations into supply chain subjects and addressing key supply chain issues inherent in Asia and other areas around the globe, the workshop will empower delegates to leverage on their negotiating competencies to achieve superior results through a combination of innovative instruction, role-playing exercises and “best practice” techniques used by leading organisations.

Contact: Ms. Lorraine Tiang

Tel : 65 6372 2201 Fax: 65 6227 1601

Email : lorraine@conferences.com.sg

Website : http://www.conferences.com.sg/ws-pcm.htm


Ethical Supply Chain Summit Asia

29 – 31 October 2008

Island Shangri-La, Hong Kong

The event is the first of this type in Asia. It will showcase the latest best practices of global corporations in establishing ethical supply chain practices in Asia. Representatives from across industry will highlight how they are working with environmental and labour regulations to ensure ethical supply chain management.

There will be pre conference practical workshops on complying with new Labor Contract Law & Crisis Management, as well as case studies from global companies establishing ethical supply chain best practices across Asia.

For more information, please visit: www.EthicalSupply.com

**PASIA member is entitled 15% discount, please state when you register.



Asian Strategic Procurement Forum scheduled for 03 & 04 November 2008, Singapore has been designed to focus on effects of globalisation on procurement sector, emerging technology tools, proven methodologies and industry best practices that will radically change procurement.  This 2-day event will feature best practice case studies and panel discussions presented by industry experts and successful practitioners who are spearheading procurement functions in this region.

Contact Details:

Mehwish Hilal

Marketing Manager

Tel: 009714 609 1576

Fax: 009714 609 1589

Email: marketing@fleminggulf.com

Web: www.fleminggulf.com


Effective Logistics Management Training

The main concern of any businesses is basically the efficient delivery of goods and services as this ensures good profits and company growth. Many businesses are mainly focusing on satisfying a growing number of customers who demands that purchased goods and services are delivered on time and in good condition. In order to meet the growing demand of consumers, it is vital to maintain a perfect equilibrium in the flow of goods, information and other resources between the point of production and the point of consumption. This exceptional program will ensure that the participants learn and understand the latest strategies, techniques and methods in logistics management. This course is highly practical with an emphasis of developing concept, techniques and principles as well as being able to apply what was learnt to practice in your organisation.  Participants will be able to interact with their course trainer, Dr. S.K.Bhattacharyya throughout the sessions, which includes interactive discussions and exercises after each session. This workshop would be a turning point for you so don’t miss out on this great opportunity.

* All PASIA members are entitled to a discount of 10%, please register with Ms. Alexis Nair and quote PASIA. *

For further details, registration and brochures, please contact:

Ms. Alexis Nair

Tel No: +603 2723 6713

Fax No: +603 2723 6699

Email add: AlexisN@marcusevanskl.com



People Management for Technical Professionals

Marcus Evans provides a two-day training event that will be held in Singapore on the theme “People Management for Technical Professionals” on 24 & 25 Nov, 2008. The trainer for this event is Mr. Bill Butler who is the Principal and Director for the Academy of Training, New Zealand. Bill has had considerable experience as a conference speaker and trainer, has written and produced his own radio programme and has appeared on New Zealand’s "Good Morning" television programme. His work in Project Management and Problem Resolution extends beyond New Zealand, more recently into Central America and Australia. In the training role, he seeks to engender a crystal clear focus on outcomes through a thoroughly professional approach which is both motivational and innovative. This training provides a platform for technical managers to learn about their own leadership and how to adapt it to the need of their department/organisation, teams and individual employees. Second, the he/she needs to think and communicate like an entrepreneur bearing in mind that they have a business concern, loyalty towards their organisations and to perform as leaders to the reporting staff. Third, negotiation skill is vital for them to get things done and their ideas across to the upwards and downwards lines in the organisation.


* All PASIA members are entitled to a discount of 10%, please register with Ms. Alexis Nair and quote PASIA. *

For further details, registration and brochures, please contact:

Ms. Alexis Nair

Tel No: +603 2723 6713

Fax No: +603 2723 6699

Email add: AlexisN@marcusevanskl.com


Maximizing Benefits for Public Institution and Their Suppliers by Mastering E-Procurement and E-Involving Strategies

The Implementation of electronic procurement processes for all procurement activities, including sourcing, ordering, commissioning, invoices and payments has tremendous benefits for both the buyer and the supplier. Electronic Procurement increases the efficiency in the procure-to-pay cycle including reduction in cycle time and reduction in transaction costs. Technological solutions can also improve the purchasing power of organizations by facilitating a collaborative arrangement.  

UNI is proudly organizing a workshop on:

E-Procurement Master Class

Grand Millennium Dubai

13th – 14th October 2008

This E-Procurement Master Class will highlight key topics and best practices and the latest international developments to maximize the benefits for buyers and suppliers. It presents a vital opportunity for professionals involved in Purchasing and Procurement, two integral parts of Supply Chain Management, to learn effective and decisive ways to develop, enhance and differentiate their E-Procurement portfolios to minimize unnecessary expenses and to miximise their portfolios.

In this 2-days workshop, you will:

  • INTERGRATING the procurement division to enhance the overall Supply Chain Management of the organization
  • BENEFITING from international case studies and regional case comparisons of best E-Procurement
  • RECOGNISING Government standards that apply for E-Procurement practices
  • BUILDING strong and profitable relationships among the public sector and its supplier
  • MANAGING the enterprise procurement successfully through world-class E-Procurement
  • ASSESSING the vital role of suppliers during E-Procurement Processes

PASIA Members Enjoy 10% Discount! Hurry up and REGISTER NOW!!

For further information, please contact:

Tan Pei Di (Ms.)

Email: peidi.t@unistrategic.com

with subject code “EP-PASIA”

Tel: +65 6825 9636

Fax: +65 6776 2120

UNI also provide in-house training for organization. Kindly contact the person in charge for more information- Subject Code:”EP-In house”


Effective negotiation helps you to resolve situations where what you want conflicts with what someone else wants. The aim of win-win negotiation is to find a solution that is acceptable to both parties, and leaves both parties feeling that they’ve won, in some way, after the event. Therefore, negotiation is simply the process we use to determine exactly what we are going to give or receive. Bottom line – those who negotiate well, achieve greater success!


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